Online Food Delivery - New Zealand

Revenue in the Online Food Delivery market is projected to reach US$1.33bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 9.54%, resulting in a projected market volume of US$1.91bn by 2027.
The Grocery Delivery segment is expected to show a revenue growth of 13.2% in 2024.
The market's largest segment is Grocery Delivery with a projected market volume of US$0.95bn in 2023.
In global comparison, most revenue will be generated in China (US$395,900.00m in 2023).
The average revenue per user (ARPU) in the Grocery Delivery segment is projected to amount to US$0.68k in 2023.
In the Meal Delivery segment, the number of users is expected to amount to 1.87m users by 2027.
User penetration in the Meal Delivery segment will be at 30.6% in 2023.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled. (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

in-scope

Meals and Groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

out-of-scope

Phone orders
Click & Collect Grocery orders
Ready-to-Eat Meals

Please wait

Download PDF FAQs and more info on the methodology