eServices - New Zealand

  • New Zealand
  • Revenue in the eServices market is projected to reach US$1,871.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.44%, resulting in a projected market volume of US$2,402.00m by 2028.
  • The Online Education market is expected to show a revenue growth of 14.4% in 2025.
  • The Online Gambling market has a projected market volume of US$1,245.00m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$149,400.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$2,519.00 in 2024.
  • In the Online Education market, the number of users is expected to amount to 1.4m users by 2028.
  • User penetration in the Event Tickets market will be at 26.4% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Region comparison

Analyst Opinion

The eServices market in New Zealand has been experiencing significant growth in recent years.

Customer preferences:
New Zealanders have shown a strong preference for online services, with a growing number of people opting to use eServices for various needs. This shift in customer behavior can be attributed to several factors. Firstly, the convenience of accessing services online allows individuals to save time and effort by avoiding physical visits to service providers. Additionally, the ability to access eServices from anywhere with an internet connection has made them particularly appealing to the tech-savvy population in New Zealand.

Trends in the market:
One of the key trends in the eServices market in New Zealand is the increasing adoption of online shopping. With the rise of e-commerce platforms, more and more consumers are choosing to shop online for a wide range of products. This trend has been further accelerated by the COVID-19 pandemic, which has led to a surge in online shopping as people seek to minimize physical interactions. As a result, businesses in New Zealand have been investing in their e-commerce capabilities to cater to the growing demand. Another notable trend in the eServices market is the rise of digital banking. New Zealanders are increasingly using online banking services to manage their finances, make payments, and access other banking services. This trend can be attributed to the convenience and accessibility of digital banking platforms, which allow customers to perform transactions at their own convenience. Furthermore, the COVID-19 pandemic has accelerated the adoption of digital banking as people have been encouraged to avoid physical visits to banks.

Local special circumstances:
New Zealand's geographic isolation has played a role in driving the growth of eServices in the country. With limited physical access to global markets, businesses in New Zealand have had to rely on digital channels to reach a wider customer base. This has led to a greater emphasis on developing robust e-commerce platforms and digital marketing strategies to expand their reach beyond the local market.

Underlying macroeconomic factors:
The strong growth of the eServices market in New Zealand can also be attributed to favorable macroeconomic factors. The country has a high internet penetration rate, with a large portion of the population having access to reliable internet connections. This has created a conducive environment for the development of eServices, as businesses can reach a significant number of potential customers online. Furthermore, the New Zealand government has been supportive of the digital economy, implementing policies and initiatives to promote the growth of eServices. This includes investments in digital infrastructure and the provision of incentives for businesses to adopt digital technologies. These measures have created a favorable business environment for eService providers, encouraging innovation and investment in the sector. In conclusion, the eServices market in New Zealand has been experiencing significant growth due to customer preferences for convenience and accessibility, as well as favorable macroeconomic factors and local special circumstances. The increasing adoption of online shopping and digital banking are key trends driving the growth of the eServices market in the country. With the continued support from the government and the ongoing shift towards digitalization, the eServices market in New Zealand is expected to continue its upward trajectory in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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