Market Insights eCommerce Dating Services

Matchmaking - Laos

Laos

Revenue in the Matchmaking market is projected to reach US$0.38m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.00%, resulting in a projected market volume of US$0.38m by 2029.
In the Matchmaking market, the number of users is expected to amount to 28.8k users by 2029.
User penetration will be 0.4% in 2024 and is expected to hit 0.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$13.33.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

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Analyst Opinion

The Casual Dating market in Laos is experiencing significant growth due to changing customer preferences and the influence of global trends.

Customer preferences: In recent years, there has been a shift in customer preferences towards more casual and non-committal relationships in Laos. This can be attributed to the increasing influence of Western culture, as well as the growing acceptance of casual dating among younger generations. Additionally, the rise of social media and dating apps has made it easier for individuals to connect with potential partners and engage in casual relationships.

Trends in the market: One of the key trends in the Casual Dating market in Laos is the increasing popularity of online dating platforms. These platforms provide a convenient and discreet way for individuals to meet and connect with others who share similar interests. The ease of use and wide range of options available on these platforms have contributed to their growing popularity among the younger population in Laos. Another trend in the market is the rising demand for casual dating services among expatriates and tourists in Laos. As the country attracts a growing number of foreigners, there is a need for platforms and services that cater to their specific dating preferences. This has led to the emergence of niche dating platforms that target expatriates and tourists, offering them a platform to meet and connect with like-minded individuals.

Local special circumstances: Laos is a conservative society with traditional values, which can pose challenges for the Casual Dating market. While there is a growing acceptance of casual dating among the younger generation, there is still a need for discretion and privacy. Dating platforms and services need to navigate these cultural sensitivities and provide a safe and secure environment for individuals to explore casual relationships.

Underlying macroeconomic factors: The growing economy of Laos has also contributed to the development of the Casual Dating market. As disposable incomes increase, individuals have more resources to spend on leisure activities, including dating. This has created a demand for casual dating services and experiences that cater to the changing lifestyles and preferences of the population. In conclusion, the Casual Dating market in Laos is experiencing growth due to changing customer preferences, the influence of global trends, and the underlying macroeconomic factors. The rise of online dating platforms and the increasing demand from expatriates and tourists are driving the market forward. However, cultural sensitivities and the need for discretion pose challenges that need to be addressed by dating platforms and services operating in Laos.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.