The eServices market in Angola is experiencing significant growth and development, driven by various factors such as increasing internet penetration, growing smartphone adoption, and a rising demand for digital services. Customer preferences in Angola are shifting towards digital platforms and online services. With the increasing availability of affordable smartphones and improved internet connectivity, more Angolans are accessing the internet and using digital services. This has led to a growing demand for eServices such as e-commerce, online banking, digital entertainment, and social media platforms. Customers are increasingly looking for convenience, efficiency, and accessibility, which eServices provide. Trends in the eServices market in Angola include the rapid growth of e-commerce. As more Angolans gain access to the internet and become familiar with online shopping, the e-commerce sector is experiencing significant growth. Local and international e-commerce platforms are emerging, offering a wide range of products and services to cater to the growing demand. This trend is expected to continue as more businesses recognize the potential of online sales and invest in digital platforms. Another trend is the increasing popularity of mobile banking and digital payment solutions. With limited access to traditional banking services, many Angolans are turning to mobile banking and digital payment solutions as a convenient and secure alternative. Mobile money services are gaining traction, allowing users to send and receive money, pay bills, and make purchases using their mobile devices. This trend is expected to continue as the government and financial institutions promote financial inclusion and digital payment solutions. Local special circumstances in Angola include the country's improving infrastructure and government initiatives to promote digitalization. The government has recognized the importance of digital technologies in driving economic growth and has implemented various initiatives to support the development of the eServices market. These include investments in broadband infrastructure, the establishment of regulatory frameworks, and the promotion of digital literacy and skills development. Additionally, Angola's young and tech-savvy population presents a favorable environment for the adoption of eServices. Underlying macroeconomic factors that contribute to the development of the eServices market in Angola include a growing middle class, urbanization, and increasing disposable income. As more Angolans move to urban areas and experience improved living standards, their purchasing power increases, leading to a higher demand for digital services. Furthermore, the government's efforts to diversify the economy and reduce dependence on oil revenue have created opportunities for the growth of the eServices sector. Overall, the eServices market in Angola is experiencing significant growth and development, driven by increasing internet penetration, growing smartphone adoption, and changing customer preferences. The government's initiatives to promote digitalization and improve infrastructure, along with favorable macroeconomic factors, are contributing to the growth of the eServices market in Angola.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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