The eServices market in Belarus has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital technologies. Customer preferences in Belarus have shifted towards convenience and efficiency, leading to a growing demand for eServices. Consumers are increasingly looking for ways to save time and streamline their daily tasks, and eServices provide a convenient solution. Online shopping, food delivery, and ride-hailing services are becoming increasingly popular, as they offer a convenient and efficient way to meet consumer needs. In addition, the younger generation in Belarus, who are more tech-savvy and digitally connected, are driving the demand for eServices. They are more likely to embrace digital platforms and are comfortable using technology to access services. The eServices market in Belarus is also benefiting from global and regional trends. Worldwide, there has been a rapid growth in e-commerce, with consumers increasingly turning to online platforms to purchase goods and services. This trend is reflected in Belarus, where e-commerce is becoming a preferred shopping method for many consumers. The COVID-19 pandemic has further accelerated the adoption of eServices, as lockdowns and social distancing measures have limited physical interactions and increased the reliance on digital platforms. Local special circumstances in Belarus have also contributed to the growth of the eServices market. The country has a high internet penetration rate, with a large percentage of the population having access to the internet. This provides a strong foundation for the development of eServices, as it ensures that there is a large potential customer base. In addition, the government of Belarus has been actively promoting the digitalization of the economy, which has created a favorable environment for the growth of eServices. The government has implemented policies to support the development of digital infrastructure and has encouraged the adoption of eServices by businesses and consumers. Underlying macroeconomic factors in Belarus have also played a role in the development of the eServices market. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for the growth of eServices, as consumers have more money to spend on convenience and luxury services. In addition, the relatively low cost of living in Belarus compared to other European countries has made eServices more affordable and accessible to a wider range of consumers. Overall, the eServices market in Belarus is experiencing significant growth due to changing customer preferences, global and regional trends, local special circumstances, and underlying macroeconomic factors. As the market continues to develop, it is expected that new eServices will emerge, catering to the evolving needs and preferences of consumers in Belarus.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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