The eServices market in Chad is experiencing significant growth and development, driven by various factors such as increasing internet penetration, changing consumer preferences, and advancements in technology.
Customer preferences: Chadian consumers are increasingly embracing eServices due to the convenience and accessibility they offer. With the rise of smartphones and affordable internet plans, more people have access to online platforms and are using them for various purposes. Consumers in Chad are particularly interested in e-commerce platforms, online banking services, and digital entertainment options. They value the convenience of shopping online, the ability to easily transfer money, and the availability of digital content such as movies and music.
Trends in the market: One of the key trends in the eServices market in Chad is the growth of e-commerce platforms. With the limited availability of physical stores in many parts of the country, online shopping has become a popular option for consumers. This trend is further fueled by the increasing number of e-commerce platforms that offer a wide range of products and services. Additionally, the COVID-19 pandemic has accelerated the adoption of e-commerce in Chad, as people turned to online shopping to meet their needs while adhering to social distancing measures. Another trend in the market is the growth of online banking services. With the limited number of physical banks in Chad, many people are turning to online banking platforms to manage their finances. Online banking offers convenience, accessibility, and a wide range of services such as money transfers, bill payments, and account management. This trend is expected to continue as more people gain access to smartphones and reliable internet connections.
Local special circumstances: Chad faces unique challenges that impact the development of the eServices market. Limited internet infrastructure and low internet penetration rates pose challenges for both service providers and consumers. However, the government has recognized the importance of improving internet connectivity and has taken steps to invest in infrastructure development. Additionally, the relatively low literacy rates in Chad present a barrier to the adoption of eServices. Service providers need to consider this factor when designing their platforms and ensure they are user-friendly and accessible to all segments of the population.
Underlying macroeconomic factors: The development of the eServices market in Chad is also influenced by macroeconomic factors. Economic growth, increasing disposable income, and a growing middle class contribute to the expansion of the market. As people have more purchasing power, they are more likely to spend on eServices such as online shopping and digital entertainment. Additionally, advancements in technology and the availability of affordable smartphones have made eServices more accessible to a larger portion of the population. In conclusion, the eServices market in Chad is experiencing significant growth and development driven by increasing internet penetration, changing consumer preferences, and advancements in technology. The rise of e-commerce platforms and online banking services are key trends in the market, driven by the convenience and accessibility they offer. However, challenges such as limited internet infrastructure and low literacy rates need to be addressed to further drive the growth of the eServices market in Chad.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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