The eServices market in North Macedonia is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in North Macedonia are shifting towards digital platforms and online services. With the increasing availability of affordable smartphones and internet access, more and more people are opting to use eServices for their daily needs. Customers are seeking convenience, efficiency, and cost-effectiveness, and eServices provide them with the opportunity to access a wide range of services from the comfort of their homes. Trends in the eServices market in North Macedonia are aligned with global and regional trends. One of the key trends is the rise of e-commerce. Online shopping platforms are gaining popularity, offering a wide range of products and services, and providing customers with the convenience of shopping from anywhere at any time. This trend is fueled by the increasing number of online payment options, secure online transactions, and reliable delivery services. Another trend in the eServices market is the growth of digital financial services. Online banking, mobile payment apps, and digital wallets are becoming more widely used, providing customers with easy and secure access to their finances. This trend is driven by the need for convenient and efficient financial transactions, as well as the increasing digitization of the banking sector. Local special circumstances in North Macedonia also contribute to the development of the eServices market. The country has a relatively high internet penetration rate, with a significant portion of the population having access to the internet. This provides a strong foundation for the growth of eServices, as more people are able to connect and utilize online platforms. Furthermore, the government of North Macedonia has been actively promoting the digitalization of public services. This includes the development of online portals and platforms for various government services, such as tax filing, business registration, and healthcare appointments. These initiatives aim to streamline administrative processes, improve efficiency, and enhance the overall customer experience. Underlying macroeconomic factors, such as economic growth and increasing disposable income, also play a role in the development of the eServices market. As the economy continues to grow, more people have the financial means to access eServices and are willing to spend on digital platforms. Additionally, the COVID-19 pandemic has further accelerated the adoption of eServices, as people turned to online platforms for their daily needs during lockdowns and social distancing measures. In conclusion, the eServices market in North Macedonia is experiencing significant growth and development, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As more people embrace digital platforms and online services, the market is expected to continue to expand and evolve in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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