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Baby Food - Europe

Europe
  • Revenue in the Baby Food Market is projected to reach US$238.80m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 3.07%, resulting in a projected market volume of US$269.50m by 2029.
  • With a projected market volume of US$423.34m in 2025, most revenue is generated China.
  • In the Baby Food Market, the number of users is expected to amount to 26.0m users by 2029.
  • User penetration will be 2.8% in 2025 and is expected to hit 3.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$11.09.

Definition:

The eCommerce Baby Food market refers to the online sales of food products specifically designed for babies and toddlers. It includes a range of products such as infant formula, baby cereals, purees, snacks, and finger foods that are sold and delivered through various online platforms. These products are specially formulated to meet the nutritional needs of infants and young children, providing them with essential vitamins, minerals, and nutrients for their healthy growth and development.

Structure:

The market consists out of several parts, namely: Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, Baby Snacks & Others. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Baby Food comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.

Key players in the market are companies, such as Nestle, Danone, and Mead Johnson Nutrition.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

In-Scope
  • Baby food, a prominent category led by Gerber
Out-Of-Scope
  • Offline revenues, such as sales in physical grocery stores
Baby Food eCommerce: market data & analysis - Cover

Market Insights report

Baby Food eCommerce: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update:

    Source: Statista Market Insights

    Most recent update:

    Source: Statista Market Insights

    Analyst Opinion

    The Baby Food eCommerce Market in Europe is experiencing mild growth, influenced by factors such as the rise of online shopping, increasing health consciousness among parents, and the demand for convenient, nutritious options for infants.

    Customer preferences:
    Parents in Europe are increasingly prioritizing organic and clean-label baby food options, reflecting a growing health consciousness and a desire for transparency in food sourcing. This trend is further fueled by the rise of eco-friendly packaging and sustainable practices, appealing to environmentally aware consumers. Additionally, the convenience of online shopping caters to busy lifestyles, prompting a shift towards subscription models that offer tailored nutrition plans for infants, thus reshaping purchasing habits in the baby food eCommerce market.

    Trends in the market:
    In Europe, the baby food eCommerce market is experiencing a surge in demand for organic and clean-label products as parents prioritize health and transparency in food sourcing. This movement is gaining momentum, driven by heightened consumer awareness of nutritional standards and ethical sourcing practices. Moreover, the rise of eco-friendly packaging resonates with environmentally conscious buyers, prompting brands to adopt sustainable practices. The convenience of online shopping is transforming purchasing behaviors, leading to increased interest in subscription models that provide personalized nutrition solutions, thereby reshaping the landscape for industry stakeholders.

    Local special circumstances:
    In Italy, the baby food eCommerce market thrives on a strong cultural emphasis on traditional nutrition, leading parents to seek organic and local products that reflect their culinary heritage. In Spain, heightened awareness of food allergies and intolerances drives demand for specialized baby food, prompting brands to offer diverse and allergen-free options. Turkey's rapidly growing eCommerce landscape is influenced by a young, tech-savvy population, increasing interest in health-focused products. In the United Kingdom, stringent regulatory standards for baby food quality enhance consumer confidence, fostering a competitive market for premium offerings.

    Underlying macroeconomic factors:
    The Baby Food eCommerce market in Europe is significantly influenced by macroeconomic factors such as consumer spending power, demographic shifts, and regulatory frameworks. In countries like Italy and Spain, economic stability and rising disposable incomes enable families to invest in premium, organic baby food products. Conversely, economic uncertainty in some regions may lead to more price-sensitive purchasing behaviors. Additionally, the growing emphasis on health and wellness across Europe aligns with national health policies promoting nutrition, while stringent regulatory standards enhance quality assurance, fostering brand trust and consumer loyalty. These factors collectively shape the competitive landscape of the baby food eCommerce sector.

    Sales Channels

    Most recent update:

    Source: Statista Market Insights

    Users

    Most recent update:

    Source: Statista Market Insights

    Global Comparison

    Most recent update:

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

    Modeling approach / Market size:

    Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

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    Baby Food eCommerce: market data & analysis - BackgroundBaby Food eCommerce: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update:

    Source: Statista Market Insights

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