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Meat Substitutes - India

India
  • Revenue in the Meat Substitutes Market is projected to reach US$38.14m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.42%, resulting in a projected market volume of US$63.12m by 2029.
  • With a projected market volume of US$2.20bn in 2025, most revenue is generated China.
  • In the Meat Substitutes Market, the number of users is expected to amount to 43.5m users by 2029.
  • User penetration will be 2.2% in 2025 and is expected to hit 3.0% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$1.23.

Definition:

eCommerce Meat Substitutes market refers to the online buying and selling of plant-based food products that replicate the taste, texture, and appearance of meat. These substitutes are usually made from ingredients like soy, wheat gluten, or pea protein, providing a viable alternative to traditional meat for vegans, vegetarians, and flexitarians. Consumers can explore a variety of options such as burgers, sausages, chicken nuggets, and more, all tailored to mimic the flavor and experience of meat-based products. The eCommerce Meat Substitutes market offers convenient access to these plant-based alternatives, allowing customers to easily purchase and have them delivered to their doorstep.

Additional information: eCommerce Meat Substitutes comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.

Key players in the market are companies, such as Beyond Meat, Impossible Foods, and Quorn Foods.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

In-Scope
  • Meat substitutes, such as Beyond Meat, are popular choices in the online market
Out-Of-Scope
  • Offline revenues, such as sales in grocery stores and restaurants
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Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update:

    Source: Statista Market Insights

    Most recent update:

    Source: Statista Market Insights

    Analyst Opinion

    The Meat Substitutes eCommerce Market in India is witnessing elevated growth, fueled by factors such as rising health consciousness, increased veganism, and the convenience of online shopping, which cater to a diverse consumer base seeking sustainable protein options.

    Customer preferences:
    Consumers in India are increasingly opting for plant-based protein alternatives, reflecting a fundamental shift towards healthier eating habits and sustainability. This trend is amplified by the growing awareness of animal welfare and environmental impacts, appealing to a younger, urban demographic. Additionally, the rise in online shopping facilitated by improved internet access is making meat substitutes more accessible. Cultural factors, such as traditional vegetarian practices, further enhance market growth, as consumers explore innovative, convenient meat alternatives that align with their values and lifestyle choices.

    Trends in the market:
    In India, the Meat Substitutes eCommerce Market is experiencing significant growth, driven by an increasing demand for plant-based proteins among health-conscious consumers. The rise of online marketplaces is enhancing accessibility, allowing urban dwellers to easily purchase innovative meat alternatives. Additionally, younger consumers are prioritizing sustainability and animal welfare, leading to a shift in dietary preferences. This trend is vital for industry stakeholders, as it opens opportunities for product innovation and targeted marketing strategies that resonate with evolving consumer values and lifestyles.

    Local special circumstances:
    In India, the Meat Substitutes eCommerce Market is uniquely shaped by cultural preferences and dietary practices, where a significant portion of the population adheres to vegetarianism for religious and ethical reasons. This has fostered a burgeoning demand for innovative plant-based alternatives that cater to these values. Furthermore, the government's regulatory framework promoting food safety and health standards bolsters consumer confidence in eCommerce platforms. Additionally, urbanization and increasing disposable incomes among younger demographics are driving the trend toward sustainable and ethical eating, influencing market dynamics significantly.

    Underlying macroeconomic factors:
    The growth of the Meat Substitutes eCommerce Market in India is significantly influenced by macroeconomic factors such as rising health consciousness, urbanization, and shifts in consumer spending habits. The increasing awareness of the environmental impact of meat consumption is propelling demand for sustainable alternatives. Additionally, the Indian government's initiatives to boost the agriculture sector and promote food safety regulations enhance market viability. Furthermore, global economic trends, including supply chain disruptions and inflation, are shaping pricing strategies and consumer behavior, while a growing middle class fuels investment in eCommerce platforms for meat substitutes.

    Sales Channels

    Most recent update:

    Source: Statista Market Insights

    Users

    Most recent update:

    Source: Statista Market Insights

    Global Comparison

    Most recent update:

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

    Modeling approach / Market size:

    Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update:

    Source: Statista Market Insights

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