Professional Certificates - South America

  • South America
  • Revenue in the Professional Certificates market is projected to reach US$117.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.87%, resulting in a projected market volume of US$163.10m by 2029.
  • In the Professional Certificates market, the number of users is expected to amount to 4.7m users by 2029.
  • User penetration will be 0.9% in 2024 and is expected to hit 1.2% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$35.92.
  • In global comparison, most revenue will be generated in the United States (US$1,956.00m in 2024).
  • With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest in the United States.
Region comparison

Analyst Opinion

The Professional Certificates market in South America is experiencing significant growth and development.

Customer preferences:
South American professionals are increasingly seeking professional certificates to enhance their skills and improve their career prospects. These certificates provide them with specialized knowledge and expertise in their respective fields, making them more competitive in the job market. Additionally, professional certificates are often seen as a cost-effective alternative to traditional degree programs, as they require less time and financial investment.

Trends in the market:
One of the key trends in the Professional Certificates market in South America is the increasing demand for certificates in the technology and digital fields. As the region continues to embrace digital transformation and innovation, professionals are seeking certificates in areas such as data analytics, cybersecurity, and artificial intelligence. These certificates not only provide them with the necessary skills to excel in their current roles but also open up new career opportunities in the rapidly growing tech industry. Another trend in the market is the rise of online learning platforms and e-learning programs. With the advancement of technology and the widespread availability of internet access, professionals in South America are now able to access high-quality educational content from anywhere at any time. This has made professional certificates more accessible and convenient, as individuals can complete the required coursework and assessments online, without the need to attend physical classes.

Local special circumstances:
One of the unique aspects of the Professional Certificates market in South America is the cultural emphasis on continuous learning and professional development. In many South American countries, there is a strong belief that education is the key to success, and individuals are encouraged to pursue lifelong learning opportunities. This cultural mindset has contributed to the growing demand for professional certificates, as professionals in the region are constantly seeking ways to improve their skills and stay competitive in the job market.

Underlying macroeconomic factors:
The growing demand for professional certificates in South America can also be attributed to the region's economic development and the changing nature of the job market. As South American economies continue to grow and diversify, there is an increasing need for specialized skills and expertise in various industries. Employers are looking for professionals who can contribute to their organizations' success and drive innovation, and professional certificates provide a way for individuals to demonstrate their knowledge and competency in specific areas. Additionally, the job market in South America is becoming more competitive, with a larger pool of qualified candidates vying for limited job opportunities. In this context, having a professional certificate can give job seekers a competitive edge and increase their chances of securing desirable positions. Employers are increasingly valuing candidates with specialized skills and certifications, as it indicates their commitment to professional development and their ability to contribute to the success of the organization. In conclusion, the Professional Certificates market in South America is experiencing significant growth and development due to the increasing demand for specialized skills, the rise of online learning platforms, the cultural emphasis on continuous learning, and the changing nature of the job market. As professionals in the region seek to enhance their skills and improve their career prospects, professional certificates provide them with a valuable credential that sets them apart from their peers.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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