Grocery Delivery - Croatia

  • Croatia
  • The Grocery Delivery market in Croatia is expected to generate a revenue of US$88.28m in 2024.
  • This revenue is projected to experience an annual growth rate (CAGR 2024-2029) of 7.20%, resulting in a market volume of US$125.00m by 2029.
  • The Retail Delivery market, on the other hand, is estimated to have a market volume of US$67.48m in 2024.
  • When compared globally, China is anticipated to generate the highest revenue, amounting to US$266.00bn in 2024.
  • The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$99.67 in 2024.
  • Moreover, the number of users in the Grocery Delivery market is expected to reach 1.1m users by 2029.
  • The user penetration rate in the Grocery Delivery market is predicted to be 22.2% in 2024.
  • "In Croatia, the grocery delivery market has seen exponential growth, with an increasing number of consumers opting for convenient online shopping and doorstep delivery services."
Region comparison

Analyst Opinion

The demand for grocery delivery services in Croatia has been on the rise in recent years.

Customer preferences:
This trend can be attributed to the changing lifestyles and busy schedules of consumers, who are looking for convenient and time-saving ways to shop for groceries. Additionally, the COVID-19 pandemic has accelerated the adoption of online shopping and home delivery services, as consumers are avoiding crowded places and minimizing physical contact.

Trends in the market:
One of the key trends in the grocery delivery market in Croatia is the emergence of new players. Several local and international companies have entered the market, offering a wide range of products and services to consumers. This has increased competition and led to innovation in terms of delivery options, payment methods, and customer experience.Another trend in the market is the growing popularity of mobile apps for grocery shopping. Many consumers prefer to use mobile apps to order groceries, as they offer a seamless and personalized shopping experience. This trend is expected to continue in the future, as more consumers become comfortable with using technology for their daily needs.

Local special circumstances:
Croatia has a relatively small grocery delivery market compared to other European countries, but it is growing rapidly. One of the challenges faced by grocery delivery companies in Croatia is the fragmented retail market, with many small and independent stores operating in different regions. This makes it difficult for companies to achieve economies of scale and offer competitive prices to consumers.

Underlying macroeconomic factors:
The grocery delivery market in Croatia is also influenced by macroeconomic factors such as GDP growth, inflation, and consumer spending. In recent years, Croatia has experienced moderate economic growth, which has led to higher disposable incomes and increased consumer spending. This has created opportunities for grocery delivery companies to expand their operations and attract new customers.In conclusion, the grocery delivery market in Croatia is evolving rapidly, driven by changing consumer preferences and the impact of the COVID-19 pandemic. While there are challenges such as a fragmented retail market, the market offers significant growth potential for companies that can offer innovative and convenient services to consumers.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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