Italy, known for its rich culinary culture, has seen a significant increase in the demand for grocery delivery services in recent years.
Customer preferences: Italian consumers are increasingly turning to online grocery shopping and delivery services due to convenience and time-saving benefits. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, with consumers prioritizing safety and social distancing.
Trends in the market: The grocery delivery market in Italy has become increasingly competitive with the entry of new players. Traditional supermarkets have also expanded their online presence, offering home delivery services to meet the growing demand. The market is also witnessing a shift towards sustainable and eco-friendly packaging, with many companies adopting environmentally friendly practices to attract conscious consumers.
Local special circumstances: Italy's unique geography, with its many small towns and cities, presents challenges for grocery delivery services. However, many companies have adapted to these challenges by leveraging technology and innovative logistics solutions to ensure timely and efficient delivery.
Underlying macroeconomic factors: The Italian economy has been struggling in recent years, with slow growth and high unemployment rates. The COVID-19 pandemic has further exacerbated these challenges, leading to an increase in demand for affordable grocery delivery services. As a result, companies have had to adapt their pricing strategies to remain competitive in a price-sensitive market. Additionally, the Italian government has implemented measures to support small businesses and promote entrepreneurship, which has led to the entry of new players in the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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