The demand for online grocery delivery services has been on the rise in Ivory Coast, driven by several factors such as increasing internet penetration, changing consumer preferences, and the COVID-19 pandemic.
Customer preferences: Consumers in Ivory Coast are increasingly turning to online grocery delivery services due to the convenience it offers. With the rise of e-commerce platforms, consumers can now easily order groceries from the comfort of their homes and have them delivered to their doorstep. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery delivery services as consumers seek to avoid crowded places.
Trends in the market: One of the major trends in the online grocery delivery market in Ivory Coast is the increasing competition among e-commerce platforms. Several local and international players have entered the market in recent years, leading to increased innovation and better services for consumers. Additionally, there has been a shift towards the use of mobile devices to order groceries, with many e-commerce platforms launching mobile apps to cater to this trend.
Local special circumstances: Ivory Coast is the largest economy in the West African Economic and Monetary Union (UEMOA), with a population of over 26 million people. The country has a growing middle class, which is driving the demand for online grocery delivery services. Additionally, the country has a young population, with over 60% of the population under the age of 25. This demographic is tech-savvy and more likely to adopt new technologies such as online grocery delivery services.
Underlying macroeconomic factors: The Ivorian economy has been growing steadily in recent years, with a GDP growth rate of 7.4% in 2018. This growth has been driven by several factors such as a stable political environment, government reforms, and investments in infrastructure. Additionally, the country has a relatively stable currency, which has helped to boost consumer confidence and spending. These macroeconomic factors have created a conducive environment for the growth of the online grocery delivery market in Ivory Coast.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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