The demand for food delivery services in Ivory Coast has been on the rise in recent years, with more and more consumers opting for the convenience of having their meals delivered to their doorstep.
Customer preferences: Ivory Coast's growing middle class and increasing urbanization have led to changes in consumer behavior, with more people opting for the convenience of food delivery services. Busy lifestyles and a desire for more variety in dining options have also contributed to the growth of the food delivery market.
Trends in the market: One of the key trends in the restaurant delivery market in Ivory Coast is the rise of online ordering platforms. These platforms have made it easier for consumers to order food from their favorite restaurants and have it delivered to their homes or offices. Additionally, there has been an increase in the number of restaurants offering delivery services, with many establishments partnering with online platforms to expand their reach.
Local special circumstances: Ivory Coast's food delivery market is unique in that it is heavily influenced by local cuisine and cultural preferences. Local dishes such as attiéké, alloco, and kedjenou are popular among Ivorians, and delivery services that offer these dishes have gained a loyal following. Additionally, the use of motorcycles for food delivery is common in Ivory Coast, as they are able to navigate the country's often congested roads more easily than cars.
Underlying macroeconomic factors: Ivory Coast's growing economy and increasing urbanization have contributed to the growth of the food delivery market. The country's middle class is expanding, and with it, the demand for convenient dining options. Additionally, the rise of online ordering platforms has been facilitated by the country's improving internet infrastructure and increasing smartphone penetration.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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