Grocery delivery services have been increasingly popular in Laos in recent years, with more and more consumers opting for the convenience of having their groceries delivered to their doorstep.
Customer preferences: Laotian consumers are increasingly turning to online grocery shopping, as it offers a convenient and time-saving alternative to traditional brick-and-mortar stores. The younger generation, in particular, is driving the growth of online grocery shopping, as they are more tech-savvy and prefer the convenience of shopping from their smartphones.
Trends in the market: One of the key trends in the grocery delivery market in Laos is the rise of e-commerce platforms that offer grocery delivery services. These platforms are rapidly gaining popularity as they offer a wide range of products at competitive prices, and provide customers with the convenience of shopping from their homes. Another trend is the growing popularity of mobile apps for grocery delivery, which allow customers to place orders and track their deliveries in real-time.
Local special circumstances: Laos is a predominantly rural country, and this has posed some challenges for grocery delivery services. However, with the increase in mobile phone ownership and internet penetration, more and more consumers in rural areas are now able to access online grocery shopping and delivery services. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping in Laos, as consumers are increasingly concerned about their health and safety.
Underlying macroeconomic factors: Laos has a rapidly growing economy, with a young and tech-savvy population that is increasingly embracing e-commerce and online shopping. The government has also been supportive of the development of the e-commerce sector, with initiatives such as the National E-Commerce Strategy and the establishment of the Lao National Internet Centre. These factors are expected to continue driving the growth of the grocery delivery market in Laos in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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