The Meal Kit Delivery market in Luxembourg has been steadily growing in recent years, with an increasing number of consumers opting for the convenience and ease of having pre-portioned ingredients delivered to their doorstep.
Customer preferences: Luxembourg consumers are increasingly looking for ways to save time and simplify their busy lives, and meal kit delivery services offer a convenient solution for those who want to cook at home but don't have the time or inclination to shop for ingredients. Additionally, the trend towards healthy eating and sustainability has also contributed to the growth of the market, as many meal kit delivery services offer organic and locally-sourced ingredients.
Trends in the market: One trend that has emerged in the Luxembourg market is the focus on customization and personalization. Many meal kit delivery services now offer the option to choose specific dietary preferences or restrictions, such as vegetarian, gluten-free, or low-carb. Additionally, some services allow customers to choose the exact recipes they want to receive each week, rather than receiving a pre-selected menu.Another trend in the market is the increasing competition, with new players entering the market and existing companies expanding their offerings. This has led to a wider variety of options for consumers, from high-end gourmet meal kits to budget-friendly options.
Local special circumstances: Luxembourg's small size and high population density make it an ideal market for meal kit delivery services, as it is easy to reach a large number of consumers quickly. Additionally, the country's high standard of living and busy professional population make it an attractive market for companies looking to offer premium meal kit delivery services.
Underlying macroeconomic factors: Luxembourg's strong economy and high levels of disposable income have contributed to the growth of the meal kit delivery market, as consumers are willing to pay a premium for the convenience and quality of these services. Additionally, the country's focus on sustainability and healthy eating aligns with the values of many meal kit delivery companies, making it a natural fit for expansion in this market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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