Market Insights eCommerce Online Food Delivery Grocery Delivery

Meal Kit Delivery - Netherlands

Netherlands

The Netherlands is projected to see a revenue of US$0.55bn in the Meal Kit Delivery market by 2024.
This is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.40%, resulting in a projected market volume of US$0.75bn by 2029.
Moreover, the number of users in the Meal Kit Delivery market is expected to reach 1.0m users by 2029.
In 2024, the user penetration is estimated to be 4.5%, and it is projected to increase to 5.7% by 2029.
The average revenue per user (ARPU) is anticipated to be US$0.69k.
In a global comparison, United States is expected to generate the highest revenue in the Meal Kit Delivery market, amounting to US$5,645.00m in 2024.
On the other hand, New Zealand is projected to have the highest user penetration rate with a rate of 7.3%.
The Netherlands has seen a surge in demand for meal kit delivery services, providing convenience and variety for busy individuals.

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Analyst Opinion

Meal Kit Delivery has been a popular trend in the food industry for quite some time now, and Netherlands is no exception. The Meal Kit Delivery market in Netherlands has been experiencing steady growth in recent years, with a number of factors driving this trend.

Customer preferences: Meal Kit Delivery services have become increasingly popular among consumers who are looking for a convenient and healthy way to prepare meals at home. Customers in Netherlands are increasingly conscious about the quality of the food they consume, and they are willing to pay a premium for fresh and organic ingredients. Meal Kit Delivery services provide customers with the convenience of having pre-portioned and pre-measured ingredients delivered to their doorstep, which saves them time and effort in meal preparation.

Trends in the market: One of the major trends in the Meal Kit Delivery market in Netherlands is the increasing popularity of vegetarian and vegan meal kits. Netherlands has a large population of vegetarians and vegans, and Meal Kit Delivery services are catering to this growing demand by offering a variety of plant-based meal options. Another trend in the market is the increasing use of technology to enhance the customer experience. Meal Kit Delivery companies are using mobile apps and online platforms to make it easier for customers to order and customize their meals.

Local special circumstances: Netherlands is a densely populated country with a high standard of living. This means that consumers in Netherlands are willing to pay a premium for high-quality food products. The Meal Kit Delivery market in Netherlands is also benefiting from the country's strong logistics infrastructure, which makes it easier for companies to deliver fresh ingredients to customers in a timely manner. Additionally, the country's strong agricultural sector means that there is a steady supply of fresh and organic produce available for Meal Kit Delivery services.

Underlying macroeconomic factors: The Meal Kit Delivery market in Netherlands is benefiting from a number of underlying macroeconomic factors. The country has a strong economy and a high level of disposable income, which means that consumers are willing to spend more on premium food products. Additionally, the COVID-19 pandemic has accelerated the growth of the Meal Kit Delivery market in Netherlands, as more consumers are staying at home and cooking their own meals. Finally, the growing awareness about the environmental impact of food production is also driving the growth of the Meal Kit Delivery market in Netherlands, as customers are looking for more sustainable and eco-friendly food options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.