Morocco is a country known for its vibrant culture, colorful markets, and delicious cuisine. It is also a country where the Grocery Delivery market is rapidly developing, offering convenience to customers in urban areas.
Customer preferences: Moroccan customers are increasingly turning to online grocery shopping and delivery services due to their busy lifestyles and the convenience of having groceries delivered to their doorstep. This trend is particularly prevalent in urban areas where people have limited time to shop for groceries.
Trends in the market: The Grocery Delivery market in Morocco is experiencing significant growth due to the increasing availability of online platforms and delivery services. Many traditional grocery stores are also expanding their online presence to cater to the growing demand for online grocery shopping. Additionally, the COVID-19 pandemic has accelerated the growth of the Grocery Delivery market in Morocco, as customers are now more concerned about social distancing and avoiding crowded places.
Local special circumstances: Morocco has a unique grocery culture, with many traditional markets and street vendors offering fresh produce and local specialties. However, the Grocery Delivery market is primarily focused on urban areas, where customers are more likely to shop online due to convenience and time constraints. Additionally, the high cost of delivery services may deter some customers from using these services, particularly in rural areas.
Underlying macroeconomic factors: Morocco has a growing middle class, which is driving the growth of the Grocery Delivery market. Additionally, the country has a high smartphone penetration rate, which has made it easier for customers to shop online. However, the country still faces challenges such as limited internet access in rural areas and a lack of infrastructure to support the growth of the Grocery Delivery market. Despite these challenges, the Grocery Delivery market in Morocco is expected to continue growing in the coming years, driven by changing customer preferences and the increasing availability of online platforms and delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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