The Grocery Delivery market in Portugal has seen a significant increase in demand in recent years.
Customer preferences: With the rise of technology and the convenience it brings, customers in Portugal are increasingly turning to online grocery delivery services to save time and avoid the hassle of going to physical stores. In addition, the COVID-19 pandemic has further accelerated the shift towards online grocery shopping, as consumers look for safer and more convenient ways to purchase their groceries.
Trends in the market: One trend that has emerged in the Portuguese grocery delivery market is the growing popularity of subscription-based services. These services offer customers the convenience of regular deliveries of essential items such as fresh produce and pantry staples, while also providing cost savings and reducing food waste.Another trend is the increasing availability of same-day delivery services. As consumers become more accustomed to the convenience of online shopping, they are also expecting faster delivery times. This has led to a number of grocery delivery companies in Portugal offering same-day delivery options to meet this demand.
Local special circumstances: Portugal has a unique grocery market, with a strong emphasis on fresh, locally-sourced produce. This has led to many grocery delivery services in the country partnering with local farmers and producers to offer customers a wide range of fresh, seasonal produce.
Underlying macroeconomic factors: The Portuguese economy has been growing steadily in recent years, leading to an increase in disposable income and consumer spending. This has resulted in a growing demand for convenience services such as online grocery delivery.In conclusion, the Grocery Delivery market in Portugal is experiencing a surge in demand due to changing customer preferences, the rise of subscription-based services, the availability of same-day delivery, the emphasis on fresh, locally-sourced produce, and the underlying macroeconomic factors driving consumer spending.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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