Portugal, a country known for its beautiful beaches, port wine and football, has seen a significant shift in its retail delivery market in recent years.
Customer preferences: As in many other countries worldwide, Portuguese consumers have shown a growing preference for online shopping, which has led to an increase in demand for home delivery services. The convenience of shopping from home, combined with the ability to compare prices and products easily, has resulted in a surge in e-commerce sales.
Trends in the market: The rise of e-commerce has led to a significant increase in the number of companies offering delivery services in Portugal. Both traditional retailers and new players have entered the market, resulting in increased competition. This has led to a focus on innovation and differentiation, with companies offering faster delivery times, more flexible delivery options, and better customer service.Another trend in the Portuguese retail delivery market is the rise of same-day delivery services. With consumers now expecting faster delivery times, companies have had to adapt and offer more flexible delivery options. Same-day delivery has become increasingly popular, particularly in urban areas, where customers are willing to pay a premium for the convenience of receiving their orders on the same day.
Local special circumstances: One unique aspect of the Portuguese retail delivery market is the country's geography. Portugal is a long, narrow country, with many small towns and villages scattered throughout its territory. This has presented a challenge for delivery companies, as it can be difficult and expensive to reach some of these more remote areas. As a result, some companies have had to focus on specific regions or urban areas, where delivery is more cost-effective.
Underlying macroeconomic factors: The growth of the Portuguese retail delivery market can be attributed to a combination of factors. Firstly, the country's improving economy has led to increased consumer spending, particularly in the e-commerce sector. Secondly, improvements in technology and logistics have made it easier and more cost-effective for companies to offer delivery services. Finally, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers have been forced to stay at home and avoid crowded public spaces.In conclusion, the Portuguese retail delivery market has seen significant growth in recent years, driven by changing consumer preferences, increased competition, and improvements in technology and logistics. While the market presents some unique challenges, particularly in terms of geography, the overall outlook for the sector is positive, with continued growth expected in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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