The Quick Commerce market in Austria has been developing rapidly in recent years, driven by changing consumer preferences and the increasing availability of technology.
Customer preferences: Austrian consumers are increasingly seeking convenience and speed when it comes to shopping, with many turning to Quick Commerce services to meet these needs. This is particularly true for younger generations who are more likely to use technology for their daily needs. Additionally, the COVID-19 pandemic has accelerated the adoption of online shopping and delivery services, further boosting the Quick Commerce market.
Trends in the market: One of the key trends in the Quick Commerce market in Austria is the increasing competition among providers. As more companies enter the market, they are offering new and innovative services such as same-day delivery and personalized recommendations. Another trend is the expansion of Quick Commerce services beyond traditional retail, with more restaurants and grocery stores offering delivery options.
Local special circumstances: Austria's geography and population density also play a role in the development of the Quick Commerce market. With many small towns and villages spread throughout the country, traditional shopping can be time-consuming and inconvenient. Quick Commerce services offer a solution to this problem, allowing consumers to access a wide range of products without leaving their homes.
Underlying macroeconomic factors: The overall economic stability and high purchasing power of Austrian consumers have also contributed to the growth of the Quick Commerce market. With a strong economy and high levels of disposable income, many consumers are willing to pay for the convenience of Quick Commerce services. Additionally, the country's well-developed infrastructure and high level of technological adoption make it an ideal market for Quick Commerce providers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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