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Quick Commerce - Pakistan

Pakistan

The Quick Commerce market in Pakistan is poised for significant growth.
According to projections, the market is expected to reach a revenue of US$73.18m in 2024.
This impressive figure is indicative of the potential and increasing popularity of the Quick Commerce market sector in the country.
Furthermore, the market is projected to experience a robust compound annual growth rate (CAGR) of 19.63% from 2024 to 2029.
This growth trajectory is expected to propel the market volume to a staggering US$179.30m by 2029.
These numbers highlight the immense opportunities that lie ahead for businesses operating in the Quick Commerce market in Pakistan.
In terms of user engagement, the Quick Commerce market in Pakistan is expected to witness a substantial increase in the number of users.
The projected user base is estimated to reach 4.9m users by 2029.
This surge in user adoption further underscores the growing demand for Quick Commerce market services in the country.
Additionally, user penetration, which measures the percentage of the population using Quick Commerce market services, is anticipated to rise from 1.0% in 2024 to 1.8% by 2029.
This indicates a significant expansion of Quick Commerce market's reach and influence among the population of Pakistan.
When it comes to the average revenue per user (ARPU), it is expected to amount to US$30.72.
This metric provides insights into the average spending of users in the Quick Commerce market in Pakistan.
In a global context, it is worth noting that China is projected to generate the highest revenue in the Quick Commerce market, with an impressive US$80,840.00m in 2024.
This highlights the strong presence and market dominance of China in the Quick Commerce market industry.
Furthermore, China is expected to lead in terms of user penetration, with a projected rate of 21.4%.
This showcases the widespread adoption and popularity of Quick Commerce market services among the Chinese population.
In summary, the Quick Commerce market in Pakistan is poised for remarkable growth, as evidenced by the projected revenue, user base, and user penetration figures.
These promising indicators suggest a bright future for businesses operating in the Quick Commerce market within the country.
Pakistan's quick commerce market is rapidly expanding, with a growing number of online platforms offering convenient and efficient delivery services to consumers across the country.

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Analyst Opinion

Quick Commerce, also known as Q-Commerce, is a rapidly growing market in Pakistan. With the rise of e-commerce and the increasing demand for convenience, Q-Commerce has become a popular option for consumers looking for fast and efficient delivery of goods.

Customer preferences: In Pakistan, customers have shown a strong preference for Q-Commerce due to its ability to provide quick and reliable delivery of goods. With busy lifestyles and limited time, consumers are increasingly turning to Q-Commerce for their daily needs. Additionally, the COVID-19 pandemic has accelerated the shift towards e-commerce and Q-Commerce, as consumers seek contactless delivery options.

Trends in the market: One of the key trends in the Q-Commerce market in Pakistan is the emergence of new players in the market. Local startups are entering the market, offering unique services and products to differentiate themselves from established players. Additionally, there has been a rise in partnerships between Q-Commerce companies and traditional brick-and-mortar retailers, as they seek to expand their reach and offer customers a wider range of products.Another trend in the market is the increasing use of technology to improve the delivery process. Q-Commerce companies are investing in new technologies such as drones and autonomous vehicles to improve delivery times and reduce costs. Additionally, there has been a rise in the use of artificial intelligence and machine learning to optimize delivery routes and improve the overall customer experience.

Local special circumstances: Pakistan's Q-Commerce market is unique due to the country's large population and diverse geography. With a population of over 200 million people, there is a significant demand for Q-Commerce services. However, the country's geography presents challenges for delivery, particularly in rural areas where infrastructure is often lacking. Q-Commerce companies must navigate these challenges to provide reliable and efficient delivery services.

Underlying macroeconomic factors: Pakistan's growing middle class and increasing smartphone penetration have contributed to the growth of the Q-Commerce market. As more consumers gain access to smartphones and the internet, they are becoming more comfortable with online shopping and delivery services. Additionally, the country's improving economic conditions and rising disposable incomes are driving demand for convenience and luxury goods, further fueling the growth of the Q-Commerce market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.