Quick Commerce, also known as q-commerce, is a rapidly growing market in Saudi Arabia driven by the increasing demand for convenience and speed in online shopping.
Customer preferences: Saudi consumers are increasingly looking for faster and more convenient ways to shop online, which has led to the rise of q-commerce. With the fast-paced lifestyle in the country, consumers are looking for quick and efficient delivery options that can meet their needs. The convenience of q-commerce has led to a shift away from traditional e-commerce, where delivery times can take days or even weeks.
Trends in the market: The q-commerce market in Saudi Arabia has seen significant growth in recent years, with a number of companies entering the market to meet the increasing demand. The market is becoming increasingly competitive, with companies offering a range of products and services to attract customers. One trend that is emerging is the use of technology to improve the speed and efficiency of deliveries. This includes the use of drones and autonomous vehicles to deliver packages. Another trend is the focus on sustainability, with companies looking for ways to reduce their carbon footprint and promote eco-friendly practices.
Local special circumstances: Saudi Arabia has a young and tech-savvy population, which has contributed to the growth of the q-commerce market. The country has a high smartphone penetration rate, with many consumers using their devices to shop online. The government has also been supportive of the growth of the e-commerce sector, with initiatives aimed at promoting digital transformation and encouraging entrepreneurship.
Underlying macroeconomic factors: The q-commerce market in Saudi Arabia is also being driven by underlying macroeconomic factors, such as the growth of the digital economy and the increasing importance of e-commerce. The COVID-19 pandemic has also had an impact on the market, with more consumers turning to online shopping due to lockdowns and social distancing measures. The government's efforts to diversify the economy away from oil have also led to a focus on the development of the technology sector, which has provided opportunities for companies operating in the q-commerce market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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