The retail delivery market in Cambodia has been rapidly developing in recent years, driven by a combination of changing customer preferences and local special circumstances.
Customer preferences: Cambodian customers have shown a strong preference for online shopping, with a significant portion of the population now using smartphones to make purchases. This trend has been fueled by the growth of e-commerce platforms such as Alibaba-backed Lazada and Shopee, which have made it easier for customers to shop from the comfort of their own homes. In addition, customers in Cambodia are increasingly demanding faster and more convenient delivery options, with same-day and next-day delivery becoming more popular.
Trends in the market: One of the key trends in the retail delivery market in Cambodia is the rise of last-mile delivery services. As more customers turn to online shopping, there is a growing need for companies to provide fast and reliable delivery options. This has led to the emergence of a number of last-mile delivery startups, such as Joonaak Delivery and Deliveree, which are focused on providing efficient and cost-effective delivery solutions to businesses of all sizes.Another trend in the market is the increasing importance of logistics infrastructure. With the growth of e-commerce and the rise of last-mile delivery services, there is a growing need for companies to have access to reliable logistics infrastructure, including warehouses, distribution centers, and transportation networks. This has led to increased investment in logistics infrastructure in Cambodia, with companies such as DHL and Kerry Logistics expanding their operations in the country.
Local special circumstances: One of the key factors driving the development of the retail delivery market in Cambodia is the country's rapidly growing middle class. As more Cambodians enter the middle class, they are becoming more interested in purchasing goods online and are demanding faster and more convenient delivery options. In addition, the country's young and tech-savvy population has embraced e-commerce, with many Cambodians now using smartphones to shop online.Another local special circumstance is the country's underdeveloped retail infrastructure. While traditional brick-and-mortar retail remains popular in Cambodia, the country's retail sector is still relatively underdeveloped compared to other countries in the region. This has created an opportunity for e-commerce companies to fill the gap and provide Cambodian customers with access to a wider range of products.
Underlying macroeconomic factors: Cambodia's strong economic growth and political stability have also played a role in the development of the retail delivery market. The country's GDP has been growing at an average rate of 7% per year over the past decade, making it one of the fastest-growing economies in the region. In addition, the government has implemented a number of policies to support the development of the e-commerce sector, including the establishment of a national e-commerce policy and the reduction of import tariffs on e-commerce goods. These factors have helped to create a favorable environment for the development of the retail delivery market in Cambodia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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