Greece, known for its ancient history and picturesque islands, is also home to a growing Retail Delivery market.
Customer preferences: Greek consumers have shown a growing interest in online shopping, with a significant increase in e-commerce sales in recent years. This shift in consumer behavior can be attributed to the convenience and accessibility of online shopping, as well as the increasing availability of online retailers in Greece. Additionally, Greek consumers have shown a preference for fast and reliable delivery services.
Trends in the market: The Retail Delivery market in Greece has seen a surge in demand due to the COVID-19 pandemic, as consumers have been forced to shop online due to lockdown restrictions. As a result, there has been an increase in demand for same-day and next-day delivery services. Retailers have responded by expanding their delivery networks and partnering with third-party logistics providers to meet this demand. In addition, there has been a growing trend towards sustainable delivery options, such as electric vehicles and bike couriers.
Local special circumstances: Greece's geography and infrastructure present unique challenges for the Retail Delivery market. The country's numerous islands and mountainous terrain make it difficult to establish efficient delivery networks. However, this has also led to the development of innovative delivery solutions, such as drone and boat deliveries. Additionally, Greece's economic instability has led to a highly competitive market, with retailers constantly seeking to offer more attractive delivery options to gain a competitive edge.
Underlying macroeconomic factors: Greece's economy has been in a state of flux in recent years, with high levels of unemployment and a struggling retail sector. However, the growth of the e-commerce industry and the Retail Delivery market has provided a glimmer of hope for the country's economy. The Greek government has recognized the potential of the e-commerce industry and has taken steps to support its growth, such as providing funding for startups and investing in infrastructure improvements. As the Retail Delivery market continues to grow, it has the potential to provide much-needed job opportunities and boost economic growth in Greece.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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