Despite the economic challenges that Greece has faced in recent years, the Grocery Delivery market in the country has been steadily developing.
Customer preferences: One of the main reasons for this development is the increasing demand from Greek consumers for more convenient and time-efficient ways of grocery shopping. With busy work schedules and long commutes, many Greeks are finding it difficult to make time for traditional grocery shopping. As a result, more and more consumers are turning to online grocery delivery services to save time and effort.
Trends in the market: Another trend that has been driving the growth of the Grocery Delivery market in Greece is the increasing availability of same-day and next-day delivery options. This has made it easier for consumers to get their groceries delivered quickly and efficiently, without having to wait for several days for their orders to arrive. Additionally, many online grocery retailers in Greece are offering a wider range of products and brands than ever before, giving consumers more choice and flexibility when it comes to their grocery shopping.
Local special circumstances: One of the unique factors that has contributed to the growth of the Grocery Delivery market in Greece is the country's geography. With many Greek islands and remote villages that are difficult to reach by traditional means of transportation, online grocery delivery services have become an essential lifeline for many of these communities. This has created a significant market opportunity for online grocery retailers that are willing to invest in the infrastructure needed to serve these remote areas.
Underlying macroeconomic factors: Overall, the steady growth of the Grocery Delivery market in Greece can be attributed to a combination of changing consumer preferences and the increasing availability of online grocery delivery services. While the economic challenges facing Greece have certainly had an impact on consumer spending habits, the convenience and time-saving benefits of online grocery shopping have proven to be a compelling value proposition for many Greeks. As a result, the Grocery Delivery market in Greece is expected to continue to grow in the coming years, driven by increasing demand from consumers and the ongoing expansion of online grocery retailers across the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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