The Retail Delivery market in Kazakhstan has been experiencing significant growth in recent years.
Customer preferences: Kazakhstan has a young and tech-savvy population, with a high percentage of smartphone users. This has led to an increase in demand for online shopping and home delivery services. Customers in Kazakhstan value convenience and speed, and are willing to pay for these services.
Trends in the market: The Retail Delivery market in Kazakhstan has been growing rapidly, with both domestic and international players entering the market. E-commerce platforms have been expanding their offerings, with many now offering same-day or next-day delivery. There has also been an increase in the number of delivery companies offering specialized services, such as food delivery and courier services.
Local special circumstances: Kazakhstan is a vast country with a relatively small population, which presents logistical challenges for delivery companies. However, the government has been investing in infrastructure, such as roads and airports, which has helped to improve delivery times and reduce costs. In addition, the country has a large number of expats and migrant workers, who often rely on delivery services for their daily needs.
Underlying macroeconomic factors: Kazakhstan has a growing middle class, which has led to an increase in consumer spending. In addition, the government has been implementing policies to promote entrepreneurship and small business development, which has led to an increase in the number of online businesses and e-commerce platforms. The country's strategic location between Europe and Asia also makes it an attractive market for international retailers and delivery companies.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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