Retail Delivery - Poland

  • Poland
  • The Reail Delivery market in Poland is projected to reach a revenue of US$459.60m in 2024.
  • This market is expected to show an annual growth rate (CAGR 2024-2029) of 14.36%, resulting in a projected market volume of US$898.80m by 2029.
  • Furthermore, the number of users in the Reail Delivery market is expected to amount to 9.0m users by 2029.
  • The user penetration rate, which measures the percentage of the population using Reail Delivery market services, is projected to increase from 17.8% in 2024 to 23.3% by 2029.
  • The average revenue per user (ARPU) in Poland's Reail Delivery market is expected to amount to US$64.23.
  • In global comparison, it is worth noting that United States is projected to generate the highest revenue in the Reail Delivery market, with an estimated revenue of US$195,400.00m in 2024.
  • On the other hand, United States is expected to have the highest user penetration rate in the Reail Delivery market, with a projected rate of 30.4%.
  • "Poland's retail delivery market is experiencing a surge in online shopping, driven by the convenience and variety of products available to consumers."
Region comparison

Analyst Opinion

The Retail Delivery market in Poland is experiencing a steady growth rate in recent years. Poland is a country with a population of over 38 million people, and the retail industry in the country is one of the largest in Central and Eastern Europe.

Customer preferences:
Polish consumers have become increasingly reliant on online shopping, which is driving the growth of the Retail Delivery market. The convenience of online shopping, coupled with the availability of a wide range of products, has resulted in a surge in demand for retail delivery services. Customers in Poland also value quick and reliable delivery services, and they are willing to pay more for faster delivery options.

Trends in the market:
One of the main trends in the Retail Delivery market in Poland is the rise of same-day delivery services. Retailers are increasingly offering same-day delivery options to meet the growing demand for faster delivery times. Additionally, there has been an increase in the use of mobile applications and e-commerce platforms to facilitate online shopping and delivery services.Another trend in the market is the emergence of eco-friendly delivery options. Consumers in Poland are becoming more environmentally conscious, and retailers are responding by offering green delivery options such as electric vehicles and bicycle couriers.

Local special circumstances:
Poland has a highly competitive retail market, with both domestic and international players vying for market share. The market is dominated by large retailers such as Carrefour, Tesco, and Auchan, but there is also a growing number of smaller, independent retailers. This competition is driving innovation in the Retail Delivery market, with retailers looking for ways to differentiate themselves and attract customers.

Underlying macroeconomic factors:
Poland is one of the fastest-growing economies in Europe, and its strong economic performance is driving consumer spending. Rising disposable incomes and low unemployment rates are contributing to the growth of the Retail Delivery market. Additionally, Poland has a large and well-developed logistics industry, which is supporting the growth of the Retail Delivery market. The country's strategic location at the crossroads of Europe also makes it an attractive destination for international retailers looking to expand their operations in the region.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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