Poland has seen a significant rise in the grocery delivery market in recent years, with many factors contributing to this growth.
Customer preferences: Polish consumers have increasingly turned to online grocery shopping due to the convenience it offers. The ability to shop from home and have groceries delivered to their doorstep has become particularly appealing in light of the COVID-19 pandemic. Additionally, the younger generation, who are more tech-savvy, are driving the growth of online grocery shopping in Poland.
Trends in the market: The grocery delivery market in Poland is becoming increasingly competitive, with both traditional brick-and-mortar stores and online retailers vying for market share. One trend that has emerged is the rise of dark stores, which are warehouses that are used solely for fulfilling online orders. This allows retailers to offer faster delivery times and a wider range of products.Another trend in the market is the increasing use of mobile apps for grocery delivery. Many retailers now offer their own dedicated apps, which allow customers to easily browse products and place orders from their smartphones.
Local special circumstances: Poland has a unique retail landscape, with many small, independent shops and markets still playing an important role in the country's food retail sector. This has made it more difficult for large supermarket chains to dominate the grocery delivery market in Poland, as they face competition from smaller, local retailers.
Underlying macroeconomic factors: Poland has experienced strong economic growth in recent years, with rising incomes and low unemployment rates. This has led to increased consumer spending, including on groceries. Additionally, Poland has a relatively young population, with a growing number of millennials who are comfortable with technology and online shopping. These factors have contributed to the growth of the grocery delivery market in Poland.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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