Taiwan, known for its bustling night markets and street food, has seen a rise in the demand for grocery delivery services in recent years.
Customer preferences: With the increasing pace of life and busy work schedules, consumers in Taiwan are looking for convenient and efficient ways to shop for groceries. Grocery delivery services provide a solution to this problem, allowing consumers to save time and avoid the hassle of going to physical stores. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping and delivery services as consumers seek to minimize their risk of exposure to the virus.
Trends in the market: One trend in the grocery delivery market in Taiwan is the rise of mobile apps that offer a wide range of products and fast delivery times. These apps have become increasingly popular as they provide a one-stop-shop for consumers, allowing them to purchase groceries, household items, and even restaurant meals all in one place. Another trend is the emergence of specialized grocery delivery services that cater to specific dietary needs or preferences, such as organic or vegan products.
Local special circumstances: Taiwan's unique geography and population density also contribute to the growth of the grocery delivery market. With a high concentration of people living in urban areas, delivery services can efficiently serve a large number of customers in a small geographic area. Additionally, Taiwan's mountainous terrain and limited farmland make it difficult for some consumers to access fresh produce, making grocery delivery services an attractive option.
Underlying macroeconomic factors: Taiwan's strong economy and high internet penetration rate also support the growth of the grocery delivery market. With a high level of disposable income, Taiwanese consumers are willing to pay for the convenience of grocery delivery services. Additionally, the widespread use of smartphones and e-commerce platforms in Taiwan make it easy for consumers to access and use grocery delivery apps.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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