The demand for online grocery delivery in Western Africa has been steadily increasing in recent years.
Customer preferences: Consumers in Western Africa have shown a preference for the convenience of online grocery delivery. With the rise of e-commerce platforms and the increasing penetration of smartphones, consumers are now able to order groceries online and have them delivered directly to their doorsteps. This trend has been particularly popular among urban consumers who have busy schedules and limited time for shopping.
Trends in the market: The online grocery delivery market in Western Africa is still in its early stages. However, there has been a significant increase in the number of e-commerce platforms that offer grocery delivery services in the region. These platforms are leveraging technology to improve the efficiency and accuracy of their delivery services. For example, some platforms are using artificial intelligence to optimize their delivery routes and reduce delivery times.
Local special circumstances: One of the challenges facing the online grocery delivery market in Western Africa is the lack of infrastructure in some areas. Poor road networks and limited access to electricity can make it difficult for delivery companies to reach some customers. Additionally, there is a high level of informality in the retail sector in the region, which can make it difficult for e-commerce platforms to source their products.
Underlying macroeconomic factors: The growth of the online grocery delivery market in Western Africa is being driven by a number of macroeconomic factors. These include the increasing penetration of smartphones and the internet, rising urbanization rates, and a growing middle class. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping as consumers seek to minimize their exposure to the virus. As a result, the online grocery delivery market is expected to continue growing in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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