Guatemala, known for its rich cultural heritage and diverse cuisine, has seen a significant rise in the Online Food Delivery market in recent years.
Customer preferences: Guatemalans have a strong preference for convenience, with a growing number of consumers opting for online food delivery services. This has been driven by the increasing availability of smartphones and the growing popularity of social media platforms. Additionally, the rise of the millennial and Gen Z generations have also contributed to the growth of the online food delivery market in Guatemala.
Trends in the market: The online food delivery market in Guatemala has witnessed the entry of several global players, which has intensified competition in the market. This has led to the emergence of new business models, such as cloud kitchens, which have helped to reduce costs and improve efficiency. Furthermore, the COVID-19 pandemic has accelerated the growth of the online food delivery market in Guatemala, as consumers have been forced to stay at home due to lockdowns and social distancing measures.
Local special circumstances: The Guatemalan online food delivery market is highly fragmented, with a large number of small players operating in the market. This has made it challenging for new entrants to establish a foothold in the market. Additionally, the lack of infrastructure and logistical challenges have also posed a significant challenge to the growth of the online food delivery market in Guatemala.
Underlying macroeconomic factors: The Guatemalan economy has been growing steadily in recent years, driven by strong domestic demand and a favorable external environment. This has led to an increase in disposable income, which has contributed to the growth of the online food delivery market in Guatemala. Additionally, the government's efforts to promote entrepreneurship and innovation have also helped to create a conducive environment for the growth of the online food delivery market in Guatemala.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
