Guatemala, a country in Central America, is known for its rich culture and diverse cuisine. In recent years, the meal delivery market in Guatemala has been growing steadily, with more and more consumers opting for the convenience of having food delivered to their doorstep.
Customer preferences: Guatemalan consumers are increasingly turning to meal delivery services due to the convenience they offer. With busy work schedules and long commutes, many people simply do not have the time or energy to cook a meal from scratch. In addition, meal delivery services offer a wide range of options, from traditional Guatemalan dishes to international cuisine, catering to the diverse tastes of consumers.
Trends in the market: One of the major trends in the meal delivery market in Guatemala is the rise of healthy food options. Many consumers are becoming more health-conscious and are looking for meals that are both nutritious and delicious. As a result, meal delivery services are offering more vegetarian, vegan, and gluten-free options to cater to this growing demand.Another trend in the market is the use of technology to streamline the ordering and delivery process. Many meal delivery services in Guatemala now offer mobile apps that allow consumers to place orders and track their delivery in real-time. This has made the process of ordering food even more convenient for consumers.
Local special circumstances: One of the unique aspects of the meal delivery market in Guatemala is the emphasis on traditional cuisine. Many meal delivery services in Guatemala offer traditional Guatemalan dishes, such as tamales and chiles rellenos, alongside international cuisine. This reflects the country's rich culinary heritage and the importance of food in Guatemalan culture.
Underlying macroeconomic factors: The growth of the meal delivery market in Guatemala can be attributed to several underlying macroeconomic factors. One of the key drivers is the country's growing middle class, which has more disposable income to spend on dining out and food delivery services. In addition, the rise of e-commerce and mobile technology has made it easier for meal delivery services to reach a wider audience and offer more convenient ordering options. Finally, the COVID-19 pandemic has accelerated the growth of the meal delivery market, as more consumers opt for contactless delivery options and avoid dining in restaurants.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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