Iran, a country known for its rich history and culture, has also been experiencing a surge in the online food delivery market. With a population of more than 80 million, the country has become a lucrative market for food delivery companies.
Customer preferences: Iranians have always been known for their love for food, and the rise of online food delivery has made it easier for them to enjoy their favorite meals without leaving their homes. The convenience of ordering food online has become increasingly popular among the younger generation, who are more tech-savvy and prefer to order food through mobile applications.
Trends in the market: The online food delivery market in Iran has been growing rapidly in recent years, with more and more players entering the market. This growth can be attributed to several factors, including the increasing popularity of smartphones and mobile applications, the rise of e-commerce, and the changing lifestyles of consumers.
Local special circumstances: One of the unique aspects of the online food delivery market in Iran is the dominance of local players. While international players like Uber Eats and Deliveroo have entered the market, they face stiff competition from local players like Snappfood, Chilivery, and Delino. These local players have a better understanding of the local market and have been able to tailor their services to meet the needs of Iranian consumers.
Underlying macroeconomic factors: The Iranian economy has been facing several challenges in recent years, including high inflation and a weak currency. This has led to a rise in unemployment and a decrease in purchasing power. As a result, consumers are looking for more affordable options when it comes to food, and online food delivery companies have been able to provide this service at competitive prices. Additionally, the COVID-19 pandemic has accelerated the growth of the online food delivery market as more people are staying at home and ordering food online. In conclusion, the online food delivery market in Iran has been growing rapidly in recent years, driven by changing consumer preferences, the rise of e-commerce, and the dominance of local players. The underlying macroeconomic factors, including high inflation and the COVID-19 pandemic, have also contributed to the growth of the market. As the market continues to evolve, it will be interesting to see how international players will be able to compete with local players and how the Iranian government will regulate the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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