The Platform Delivery market in Iran has been growing steadily over the past few years.
Customer preferences: Iran has a young population with a high percentage of smartphone users. This has led to an increase in demand for online delivery services. Customers in Iran are looking for convenience and speed when it comes to delivery services. They prefer platforms that offer a wide range of options and competitive pricing.
Trends in the market: The Platform Delivery market in Iran has seen an increase in the number of players offering delivery services. Local startups and international companies have entered the market, providing customers with more options. The market has also seen an increase in the use of technology to improve delivery services. Companies are using artificial intelligence and machine learning to optimize their delivery routes and provide customers with real-time updates on their deliveries.
Local special circumstances: Iran faces some unique challenges when it comes to the Platform Delivery market. International sanctions have limited the ability of companies to operate in Iran, making it difficult for some companies to enter the market. The lack of a reliable and efficient postal service has also contributed to the growth of the Platform Delivery market.
Underlying macroeconomic factors: The Iranian economy has been struggling in recent years due to international sanctions and the COVID-19 pandemic. This has led to an increase in unemployment and a decrease in consumer spending. However, the Platform Delivery market has been able to weather these challenges and has continued to grow. The increase in demand for delivery services can be attributed to the pandemic, as more people are staying home and relying on delivery services for their daily needs. Additionally, the Iranian government has been supportive of the Platform Delivery market, providing incentives for startups and investing in technology to improve the delivery infrastructure.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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