Albania, a small country in Southeast Europe, has seen a surge in the Meal Delivery market in recent years.
Customer preferences: Albanians have traditionally enjoyed home-cooked meals, but the younger generation's busy lifestyle has led to a shift in food consumption patterns. The convenience of meal delivery services has become increasingly popular among the working population, students, and households with dual-income earners. The demand for healthy and organic food options has also increased, and meal delivery companies have responded by offering a wider variety of menu options that cater to these preferences.
Trends in the market: The Meal Delivery market in Albania has experienced significant growth due to the increased use of smartphones and online ordering platforms. The market is highly competitive, with both local and international players vying for a share of the market. One notable trend is the emergence of cloud kitchens, which are delivery-only restaurants that operate out of a central kitchen. This model has become popular due to its low overhead costs and the ability to reach a wider customer base through online platforms.
Local special circumstances: Albania's tourism industry has also contributed to the growth of the Meal Delivery market. The country has seen an increase in the number of tourists in recent years, and many of them prefer to order food online rather than dining out. This trend has been accelerated by the COVID-19 pandemic, which has led to a surge in online orders due to social distancing measures.
Underlying macroeconomic factors: Albania's economic growth has been steady in recent years, and this has led to an increase in disposable income. The country's unemployment rate has also decreased, leading to more people entering the workforce and having less time to cook at home. Additionally, the country's infrastructure has improved, making it easier for meal delivery companies to operate and expand their services. The government has also introduced policies to support small and medium-sized enterprises, which has led to the growth of local meal delivery companies.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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