Bahrain, a small island country in the Persian Gulf, has seen a significant rise in the meal delivery market in recent years.
Customer preferences: Bahrainis have shown a growing preference for meal delivery services due to the convenience and time-saving benefits they offer. With the increasing number of dual-income households and busy work schedules, people are opting for home-delivered meals as a quick and hassle-free alternative to cooking. In addition, the COVID-19 pandemic has further accelerated this trend as people are avoiding crowded places and prefer to stay at home.
Trends in the market: The meal delivery market in Bahrain is witnessing a shift towards healthier and organic food options. Consumers are becoming more health-conscious and are opting for meals that are not only convenient but also nutritious. This trend is also reflected in the increasing number of meal delivery companies offering vegan, gluten-free, and other specialized diets. Another trend in the market is the growing popularity of meal kit delivery services that provide customers with pre-measured ingredients and recipe cards to cook at home.
Local special circumstances: Bahrain has a diverse population, with a significant expatriate community from different parts of the world. This has led to a demand for a variety of cuisines, including Arabic, Indian, Pakistani, and Western. Meal delivery companies are catering to this demand by offering a wide range of options to choose from. Moreover, Bahrain is a tourist destination, and the meal delivery market has seen an increase in demand from tourists who prefer to have meals delivered to their hotels or apartments.
Underlying macroeconomic factors: Bahrain has a stable economy with a high GDP per capita, which has led to an increase in disposable income and consumer spending. This has contributed to the growth of the meal delivery market as people are willing to spend more on convenience and quality food. Additionally, the government has been supportive of the hospitality industry, which includes the meal delivery market, by introducing initiatives to attract foreign investment and promote tourism.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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