Meal delivery services have gained immense popularity in Belgium over the past few years. The convenience of having food delivered to one's doorstep has attracted a large number of customers, especially in urban areas.
Customer preferences: Belgian customers are increasingly looking for healthy and organic food options, which has led to a rise in the number of meal delivery services offering such options. Moreover, customers are also looking for meal plans that cater to their specific dietary requirements, such as gluten-free or vegan options.
Trends in the market: One of the major trends in the Belgian meal delivery market is the rise of technology-driven platforms that offer a seamless customer experience. Many meal delivery services have developed their own apps, which allow customers to easily place orders and track their delivery in real-time. Furthermore, the COVID-19 pandemic has accelerated the trend of contactless delivery, with many meal delivery services now offering this option to their customers.
Local special circumstances: Belgium has a unique food culture, which has influenced the meal delivery market in the country. Belgian cuisine is known for its hearty and rich flavors, which has led to a demand for meal delivery services that offer traditional Belgian dishes. Additionally, Belgium is known for its chocolate and beer, which has also led to a rise in meal delivery services that offer these products.
Underlying macroeconomic factors: The Belgian economy has been growing steadily over the past few years, which has led to an increase in disposable income among consumers. This has resulted in a greater willingness to spend on convenience services such as meal delivery. Furthermore, the rise of the gig economy has also contributed to the growth of the meal delivery market in Belgium, with many people now working as delivery drivers for these services. In conclusion, the meal delivery market in Belgium is driven by customer preferences for healthy and organic food options, as well as technology-driven platforms that offer a seamless customer experience. The unique food culture in Belgium has also influenced the market, with a demand for traditional Belgian dishes. The underlying macroeconomic factors, such as the growing economy and the rise of the gig economy, have also contributed to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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