Belgium, a country known for its waffles, chocolate and beer, has also seen a significant growth in the restaurant delivery market in recent years.
Customer preferences: The convenience of ordering food online and having it delivered to their doorstep has become increasingly popular among Belgian consumers. Busy lifestyles and the rise of the gig economy have led to an increase in demand for food delivery services. Furthermore, the COVID-19 pandemic has accelerated this trend as more people are staying at home and avoiding crowded places.
Trends in the market: The restaurant delivery market in Belgium has become highly competitive, with both local and international players vying for market share. Delivery companies are expanding their services to include not only fast food and casual dining, but also high-end restaurants and specialty cuisine. In addition, there has been a rise in demand for eco-friendly and sustainable food delivery options, with many companies introducing biodegradable packaging and electric delivery vehicles.
Local special circumstances: Belgium's unique culinary culture has also influenced the restaurant delivery market. Belgian cuisine is diverse and includes both French and Dutch influences, with a strong emphasis on quality ingredients and traditional cooking methods. This has led to the emergence of delivery services that specialize in Belgian cuisine, such as waffles, fries and beer.
Underlying macroeconomic factors: Belgium's strong economy and high standard of living have contributed to the growth of the restaurant delivery market. With a high percentage of the population living in urban areas, the demand for food delivery services is expected to continue to rise. Additionally, the country's favorable business climate and strategic location have made it an attractive market for international delivery companies looking to expand their operations in Europe.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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