Meal delivery services have become increasingly popular in Bosnia and Herzegovina, catering to the busy lifestyles of consumers.
Customer preferences: Consumers in Bosnia and Herzegovina are seeking convenience and time-saving solutions when it comes to meal options. The rise of meal delivery services has provided an easy and efficient way for consumers to access a range of food options from the comfort of their own homes. Additionally, the COVID-19 pandemic has accelerated the growth of the meal delivery market, as consumers are opting for contactless delivery options and avoiding crowded restaurants.
Trends in the market: The meal delivery market in Bosnia and Herzegovina is characterized by the presence of both local and international players. While international players dominate the market, local players are gaining ground by offering specialized menus and catering to specific dietary requirements. Another trend in the market is the rise of healthy meal options, as consumers are becoming more health-conscious and seeking out nutritious meal options.
Local special circumstances: Bosnia and Herzegovina has a diverse culinary culture, with traditional dishes such as cevapi and burek being popular among locals. This presents a unique opportunity for meal delivery services to offer traditional dishes to consumers who may not have access to them otherwise. Additionally, the country's geography and infrastructure can pose challenges for delivery services, particularly in rural areas where access can be difficult.
Underlying macroeconomic factors: Bosnia and Herzegovina is a developing country with a growing middle class, which has led to increased disposable income and spending on convenience services such as meal delivery. However, the country's economy has been impacted by political instability, which can affect consumer confidence and spending. Additionally, the country's high unemployment rate can limit the potential customer base for meal delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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