Denmark, a country known for its delicious pastries and cuisine, has seen a surge in the meal delivery market in recent years.
Customer preferences: The convenience of having meals delivered to one's doorstep has become increasingly popular among the Danish population. With busy work schedules and a desire for healthier food options, meal delivery services have become a go-to choice for many Danes. Additionally, the COVID-19 pandemic has further accelerated the demand for meal delivery services as more people are staying at home and avoiding crowded restaurants.
Trends in the market: One trend that has emerged in the Danish meal delivery market is the focus on sustainable and locally sourced ingredients. Many meal delivery companies have begun partnering with local farmers and producers to ensure that their ingredients are of the highest quality and are environmentally friendly. Another trend is the rise of plant-based and vegetarian meal options, as more Danes are opting for meat-free diets.
Local special circumstances: Denmark's strong economy and high standard of living have contributed to the growth of the meal delivery market. With a high disposable income, many Danes are willing to pay a premium for high-quality meal delivery services. Additionally, Denmark's small size and dense population make it an ideal market for meal delivery companies to operate in.
Underlying macroeconomic factors: Denmark's strong economy and high standard of living have also led to a highly competitive meal delivery market. Many international meal delivery companies have entered the Danish market, competing with local companies for market share. This competition has led to innovation and the introduction of new services, such as meal kit delivery and healthy snack delivery. The Danish government's focus on sustainability and healthy living has also contributed to the growth of the meal delivery market, as more people are looking for environmentally friendly and healthy food options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
