Meal delivery services have been gaining popularity in recent years in Eastern Asia, with a growing number of consumers opting for the convenience of having food delivered to their doorstep. This trend is driven by various factors, including changing customer preferences, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Consumers in Eastern Asia are increasingly seeking convenience and speed when it comes to food delivery. With busy lifestyles and a desire to avoid crowded restaurants, many are turning to meal delivery services for their daily meals. Additionally, the COVID-19 pandemic has accelerated the trend towards online food ordering and delivery, as more people are staying at home and avoiding public spaces.
Trends in the market: In China, the meal delivery market has been dominated by two major players, Meituan and Ele.me, who have been expanding their services across the country. These companies offer a wide range of food options, from fast food to high-end restaurants, and have been investing heavily in logistics and technology to improve delivery times and customer experience.In Japan, the meal delivery market has been growing steadily, with a focus on healthy and gourmet options. Many consumers are willing to pay a premium for high-quality meals, and there has been a rise in specialized delivery services that cater to specific dietary needs, such as vegan or gluten-free.South Korea has also seen a surge in meal delivery services, with a particular focus on convenience and speed. Many companies offer 24-hour delivery and have developed advanced logistics networks to ensure fast and reliable service. Additionally, there has been a rise in so-called "ghost kitchens" or delivery-only restaurants, which allow companies to offer a wider range of food options without the overhead costs of a traditional restaurant.
Local special circumstances: In China, the rise of meal delivery services has been driven by a large and growing urban population, as well as a culture that values convenience and speed. Additionally, the country's vast size and complex transportation infrastructure make meal delivery an attractive option for many consumers.In Japan, the meal delivery market has been shaped by a rapidly aging population and a growing awareness of health and wellness. Many older consumers prefer the convenience of having meals delivered, while younger consumers are willing to pay more for healthy and gourmet options.South Korea's meal delivery market has been driven by a highly competitive and fast-paced culture, as well as a desire to avoid crowded restaurants and long wait times. Additionally, the country's high smartphone penetration and advanced e-commerce infrastructure make online food ordering and delivery a natural fit.
Underlying macroeconomic factors: The meal delivery market in Eastern Asia is also influenced by broader macroeconomic trends, such as rising incomes and urbanization. As more people move to cities and earn higher incomes, they are increasingly willing to pay for convenience and quality when it comes to food. Additionally, the growth of e-commerce and mobile technology has made it easier than ever for consumers to order food online and have it delivered to their doorstep.In conclusion, the meal delivery market in Eastern Asia is growing rapidly, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. While each country has its unique characteristics, the trend towards online food ordering and delivery is likely to continue in the region. As companies invest in logistics and technology to improve delivery times and customer experience, the market is expected to become even more competitive and innovative in the years ahead.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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