Egyptian cuisine is known for its unique blend of spices and flavors, making it a popular choice for food enthusiasts worldwide. As the country's economy continues to grow, the meal delivery market in Egypt is also experiencing a significant surge in demand.
Customer preferences: Egyptian customers are increasingly turning to meal delivery services for their convenience and time-saving benefits. With busy work schedules and long commutes, many people prefer to order food online rather than cooking at home or eating out. Additionally, the COVID-19 pandemic has accelerated the adoption of digital platforms for food delivery, as consumers prioritize safety and contactless delivery options.
Trends in the market: One of the key trends in the meal delivery market in Egypt is the rise of healthy food options. Consumers are becoming more health-conscious and are seeking out meal delivery services that offer nutritious and balanced meals. Another trend is the emergence of specialized delivery services that cater to specific dietary requirements, such as vegan or gluten-free diets. Finally, the use of data analytics and artificial intelligence is becoming more prevalent in the meal delivery industry, as companies seek to optimize their operations and provide personalized recommendations to customers.
Local special circumstances: Egypt has a large and growing population, with a significant portion of the population under the age of 30. This demographic is highly tech-savvy and comfortable with using digital platforms for a variety of services, including food delivery. Additionally, the country has a large expatriate community, which has contributed to the popularity of international cuisine and the diversity of food options available for delivery.
Underlying macroeconomic factors: Egypt's economy has been steadily growing in recent years, with a focus on infrastructure development and foreign investment. This has led to an increase in disposable income and consumer spending, which has in turn fueled the growth of the meal delivery market. Additionally, the government has implemented policies to support small and medium-sized enterprises, which has encouraged the growth of local food delivery startups. Finally, the country's strategic location and proximity to key international markets has made it an attractive destination for foreign investment in the food delivery industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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