Market Insights eCommerce Online Food Delivery Meal Delivery

Platform Delivery - Southern Africa

Southern Africa

The Platform Delivery market in Southern Africa is expected to reach a projected revenue of US$396.60m in 2024.
This market is anticipated to exhibit a compound annual growth rate (CAGR) of 6.26% from 2024 to 2029, resulting in a projected market volume of US$537.20m by 2029.
It is predicted that the number of users in the Platform Delivery market will amount to 6.8m users by 2029.
The user penetration rate is projected to be 7.4% in 2024 and is expected to increase to 9.3% by 2029.
The average revenue per user (ARPU) is estimated to be US$76.87.
In terms of global comparison, China is expected to generate the highest revenue in the Platform Delivery market, with US$165,200.00m in 2024.
Furthermore, China is projected to have the highest user penetration rate in the Platform Delivery market, with a rate of 52.3%.
In Southern Africa, the platform delivery market is experiencing rapid growth due to the increasing demand for convenient and efficient delivery services in urban areas.

Market

Region

Region comparison

Currency

Analyst Opinion

The Platform Delivery market in Southern Africa is experiencing a surge in demand due to several factors that are driving the growth of the industry.

Customer preferences: Customers in Southern Africa are increasingly turning to online platforms to purchase goods and services due to the convenience and ease of use. The COVID-19 pandemic has also accelerated the adoption of e-commerce platforms as customers seek to avoid physical stores and minimize contact with others. As a result, there has been a significant increase in demand for platform delivery services in the region.

Trends in the market: One of the key trends in the Platform Delivery market in Southern Africa is the rise of local players who are competing with established international companies. These local players are leveraging their knowledge of the local market to offer tailored solutions that meet the unique needs of customers in the region. Another trend is the increasing use of technology to improve the efficiency and effectiveness of platform delivery services. This includes the use of data analytics and artificial intelligence to optimize delivery routes and improve delivery times.

Local special circumstances: Southern Africa is a diverse region with unique cultural, economic, and political factors that influence the Platform Delivery market. For example, in some countries, there are challenges with last-mile delivery due to poor road infrastructure and limited access to technology. In other countries, there are issues with payment systems and a lack of trust in online transactions. These factors create opportunities for local players who understand the local market and can offer solutions that address these challenges.

Underlying macroeconomic factors: The Platform Delivery market in Southern Africa is also influenced by broader macroeconomic factors such as GDP growth, inflation, and exchange rates. For example, in countries where there is high inflation, customers may be more likely to use online platforms to purchase goods and services as a way to avoid the rising prices in physical stores. Similarly, fluctuations in exchange rates can impact the cost of importing goods and services, which can affect the pricing of platform delivery services.In conclusion, the Platform Delivery market in Southern Africa is experiencing significant growth due to changing customer preferences, local market trends, unique special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is likely that we will see further innovation and competition as players seek to differentiate themselves and capture a share of this growing market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.