Market Insights eCommerce Online Food Delivery Meal Delivery

Platform Delivery - Turkey

Turkey

The Platform Delivery market in Turkey is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is estimated to reach US$370.10m Turkish Lira by 2024.
This growth is anticipated to continue with an annual growth rate (CAGR 2024-2029) of 2.25%, resulting in a projected market volume of US$413.70m Turkish Lira by 2029.
Furthermore, the number of users in the Platform Delivery market in Turkey is expected to increase to 12.6m users by 2029.
This indicates a user penetration rate of 13.2% in 2024, which is projected to reach 14.2% by 2029.
As for the average revenue per user (ARPU), it is anticipated to be US$32.38 Turkish Lira.
In terms of global comparison, China is expected to generate the highest revenue in the Platform Delivery market, with an estimated revenue of US$165,200.00m Turkish Lira in 2024.
Additionally, China boasts the highest user penetration rate in this market, projected to be 52.3%.
Turkey's platform delivery market is experiencing a surge in demand due to the growing popularity of online food ordering and the convenience it offers to busy urban consumers.

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Analyst Opinion

The Platform Delivery market in Turkey has been experiencing a significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing demand for online shopping and home delivery services. Turkish consumers have become more accustomed to the convenience of online shopping, and as a result, there has been a growing need for efficient platform delivery services. In addition, the COVID-19 pandemic has accelerated the shift towards online shopping, further increasing the demand for platform delivery services in Turkey.

Trends in the market: The Platform Delivery market in Turkey has seen a surge in the number of players entering the market, leading to increased competition. As a result, companies have been forced to innovate and improve their services to remain competitive. One of the key trends in the market has been the adoption of technology to improve delivery times and increase efficiency. Companies have been investing in drones, autonomous vehicles, and other technologies to improve their delivery services.Another trend in the market has been the expansion of services offered by platform delivery companies. Many companies have started to offer additional services such as grocery delivery, restaurant delivery, and other on-demand services. This trend has been driven by the increasing demand for convenience and the desire for a one-stop-shop for all delivery needs.

Local special circumstances: Turkey has a unique geography that presents challenges for platform delivery companies. The country spans two continents and has a diverse terrain, including mountains, forests, and coastal areas. This presents challenges for companies trying to deliver goods quickly and efficiently. In addition, Turkey has a large population, with over 80 million people, which presents both opportunities and challenges for platform delivery companies.

Underlying macroeconomic factors: The Turkish economy has been growing steadily in recent years, with a focus on developing the country's infrastructure and increasing trade. This has created opportunities for platform delivery companies to expand their services and reach new customers. In addition, the government has been supportive of the technology sector, providing incentives for companies to invest in research and development. This has helped to drive innovation in the platform delivery market.In conclusion, the Platform Delivery market in Turkey is growing rapidly, driven by changing customer preferences, increasing competition, and the adoption of new technologies. While there are challenges presented by Turkey's unique geography, the growing economy and supportive government policies provide opportunities for platform delivery companies to expand their services and reach new customers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.