Market Insights eCommerce Online Food Delivery Meal Delivery

Restaurant Delivery - Sierra Leone

Sierra Leone

The Restaurant Delivery market in Sierra Leone is projected to reach a revenue of US$4.49m by 2024.
This is expected to show an annual growth rate (CAGR 2024-2029) of 5.90%, resulting in a projected market volume of US$5.98m by 2029.
By 2029, the number of users in the Restaurant Delivery market is expected to amount to 55.6k users.
The user penetration in Sierra Leone is predicted to be 0.5% in 2024 and is expected to increase to 0.6% by 2029.
The average revenue per user (ARPU) is projected to be US$98.30.
In global comparison, United States is expected to generate the most revenue in the Restaurant Delivery market, with a projected amount of US$36,950.00m in 2024.
South Korea has the highest user penetration rate in the Restaurant Delivery market, projected to be 53.1%.
Sierra Leone's restaurant delivery market is experiencing a surge in demand due to the growing urban population and increasing preference for convenience.

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Analyst Opinion

Sierra Leone, a country in West Africa, has been experiencing a steady growth in the restaurant delivery market in recent years.

Customer preferences: The rise in the middle-class population and the increasing number of people with busy lifestyles has led to a growing demand for food delivery services. Customers in Sierra Leone prefer convenience, affordability, and a variety of food options when choosing a restaurant delivery service.

Trends in the market: The restaurant delivery market in Sierra Leone is dominated by local food delivery companies, with a few international players also entering the market. These companies offer a range of services, including online ordering, mobile apps, and cashless payments. The market has also seen an increase in the number of restaurants partnering with delivery companies to offer their customers a delivery option.

Local special circumstances: Sierra Leone has a unique food culture, with traditional dishes such as cassava leaves, okra soup, and jollof rice being popular among locals. The restaurant delivery market has adapted to this by offering a mix of traditional and international cuisine to cater to the diverse tastes of customers.

Underlying macroeconomic factors: The growth in the restaurant delivery market in Sierra Leone can be attributed to the country's improving economic conditions. The government has implemented policies to promote economic growth, including improving infrastructure and attracting foreign investment. This has led to an increase in disposable income, which has in turn boosted consumer spending on food delivery services. Additionally, the COVID-19 pandemic has accelerated the shift towards online ordering and food delivery, further driving the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.