Market Insights eCommerce Online Food Delivery Meal Delivery

Restaurant Delivery - Thailand

Thailand

The Restaurant Delivery market in Thailand is projected to reach a revenue of US$0.90bn in 2024.
This is expected to show an annual growth rate (CAGR 2024-2029) of 5.39%, resulting in a projected market volume of US$1.17bn by 2029.
In Thailand's Restaurant Delivery market, the number of users is expected to reach 14.6m users by 2029.
The user penetration rate is projected to be 17.9% in 2024 and is expected to increase to 20.3% by 2029.
The average revenue per user (ARPU) is anticipated to be US$70.29.
In global comparison, United States is expected to generate the highest revenue in the Restaurant Delivery market, amounting to US$36,950.00m in 2024.
South Korea, on the other hand, has the highest projected user penetration rate of 53.1% in the Restaurant Delivery market.
Thailand's restaurant delivery market is thriving, with a wide variety of local and international cuisines available for convenient and speedy delivery.

Market

Region

Region comparison

Currency

Analyst Opinion

Thailand is a country that is known for its delicious cuisine and street food. In recent years, the restaurant delivery market in Thailand has been developing rapidly, with more and more people opting for food delivery services.

Customer preferences: One of the main reasons for the growth of the restaurant delivery market in Thailand is the changing preferences of customers. With the rise of technology and the convenience it brings, customers are now more inclined to order food online rather than going out to eat. Additionally, the COVID-19 pandemic has also played a significant role in the growth of the restaurant delivery market in Thailand, with many people preferring to stay at home and order food rather than going out to restaurants.

Trends in the market: One trend that has emerged in the restaurant delivery market in Thailand is the rise of online food delivery platforms. These platforms have made it easier for customers to order food from their favorite restaurants, and have also made it easier for restaurants to reach a wider audience. Another trend that has emerged in the market is the increasing demand for healthy food options. Many customers are now looking for healthier food options, and restaurants that offer such options are seeing an increase in demand for their delivery services.

Local special circumstances: One of the unique aspects of the restaurant delivery market in Thailand is the prevalence of street food. Street food is an integral part of Thai culture, and many people prefer to order street food online rather than going out to eat. Additionally, Thailand is also known for its diverse cuisine, with many different regional specialties. This has led to the emergence of food delivery services that specialize in specific types of cuisine.

Underlying macroeconomic factors: The growth of the restaurant delivery market in Thailand can also be attributed to the country's strong economic growth in recent years. With more people having disposable income, there is a greater demand for convenience and luxury. Additionally, the rise of technology and the increasing availability of smartphones has made it easier for people to order food online. The COVID-19 pandemic has also played a role in the growth of the market, with more people working from home and opting for food delivery services. In conclusion, the restaurant delivery market in Thailand is growing rapidly due to changing customer preferences, the rise of online food delivery platforms, the demand for healthy food options, the prevalence of street food, and the country's strong economic growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.