Despite being a relatively new concept, meal delivery services have rapidly gained popularity in Serbia in recent years. With the busy lifestyle of people in urban areas, meal delivery services have become a convenient option for those who do not have the time or energy to cook at home or go out to eat.
Customer preferences: Serbian consumers are increasingly interested in healthy and nutritious food options, which has led to a rise in demand for meal delivery services that offer organic and locally sourced ingredients. Additionally, there is a growing trend towards plant-based diets, which has led to an increase in the number of meal delivery services that offer vegetarian and vegan options. Convenience is also a key factor for consumers, with many opting for meal delivery services that offer flexible delivery options and easy-to-use mobile apps.
Trends in the market: One of the key trends in the Serbian meal delivery market is the rise of specialized meal delivery services that cater to specific dietary requirements or preferences. For example, there are now meal delivery services that cater specifically to athletes or those following a ketogenic diet. Another trend is the increasing use of technology, with many meal delivery services offering mobile apps that allow customers to easily order and customize their meals.
Local special circumstances: Serbia's geographic location and cultural heritage have influenced the types of cuisine that are popular in the country. Serbian cuisine is known for its hearty meat dishes, such as cevapi and pljeskavica, which are often served with traditional sides such as kajmak and ajvar. However, there is also a growing interest in international cuisine, with many meal delivery services offering options such as sushi, Thai food, and Italian cuisine.
Underlying macroeconomic factors: Serbia's economy has been growing steadily in recent years, with an increasing number of people moving to urban areas for work opportunities. This has led to a rise in demand for convenient food options, including meal delivery services. Additionally, the COVID-19 pandemic has accelerated the adoption of meal delivery services, as many people have been forced to work from home and avoid crowded places such as restaurants. As a result, the meal delivery market in Serbia is expected to continue to grow in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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