The Platform Delivery market in Serbia has been steadily growing in recent years, driven by a combination of factors including changing customer preferences, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Serbian customers are increasingly turning to online platforms for their daily needs, including food delivery, ride-hailing, and e-commerce. This shift in consumer behavior has driven demand for platform delivery services, which offer convenience and speed. Customers are also increasingly concerned about the safety and hygiene of their deliveries, leading to the adoption of contactless delivery options.
Trends in the market: The Platform Delivery market in Serbia is witnessing a surge in competition, with both local and international players vying for market share. This has led to increased innovation and investment in technology, as companies seek to differentiate themselves and offer better services to customers. One major trend in the market is the expansion of platform delivery services beyond major urban centers, as companies seek to tap into the growing demand from customers in smaller towns and rural areas.
Local special circumstances: Serbia's relatively underdeveloped physical infrastructure has made platform delivery services an attractive alternative for customers, particularly in areas where traditional delivery services may be unreliable or unavailable. Additionally, the COVID-19 pandemic has accelerated the adoption of platform delivery services, as customers seek to avoid crowded public spaces and minimize contact with others.
Underlying macroeconomic factors: Serbia's growing middle class and increasing urbanization have been key drivers of the Platform Delivery market, as more customers have disposable income and access to smartphones and other digital devices. Additionally, the country's relatively low labor costs have made it an attractive location for platform delivery companies looking to expand their operations. However, the market is also subject to regulatory risks, as the Serbian government has signaled its intention to impose stricter rules on platform delivery companies in the near future.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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