The popularity of meal delivery services in Tanzania has been on the rise in recent years.
Customer preferences: One of the main reasons for this trend is the changing lifestyle of Tanzanians. With more people working long hours, the demand for convenient and time-saving meal options has increased. Additionally, the rise of the middle class has led to an increase in disposable income, which has allowed more people to afford meal delivery services.
Trends in the market: Another trend in the Tanzanian meal delivery market is the increasing popularity of healthy and organic food options. As people become more health-conscious, they are looking for meal delivery services that offer nutritious and balanced meals. This has led to the rise of meal delivery companies that specialize in healthy and organic food options.
Local special circumstances: One of the challenges facing the Tanzanian meal delivery market is the lack of infrastructure in some areas. This can make it difficult for meal delivery companies to reach customers in certain locations. Additionally, the high cost of delivery services can be a barrier for some customers, especially those living in rural areas.
Underlying macroeconomic factors: The Tanzanian economy has been growing steadily in recent years, which has led to an increase in disposable income for many Tanzanians. This has allowed more people to afford meal delivery services. Additionally, the government has been investing in infrastructure development, which has made it easier for meal delivery companies to reach customers in more remote areas. These underlying macroeconomic factors are likely to continue driving the growth of the Tanzanian meal delivery market in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
